It’s no secret that you’ll’ need to invest in branding as you venture down this windy entrepreneurial freelance road.
Truthfully, the best time to invest in branding would be when you start your business. A professional approach to your brand can very easily make or break your business. It is wise to start off on the right foot.
Many people are nervous and have 1000 things running through their mind preparing for their new business venture – I get it. As a temporary solution, you may consider a DIY brand.
psst. if you aren’t ready to invest in branding, check back here to snag yourself a DIY brand freebie guide – or sign up to my email newsletter to be the first to know when it launches!
When it’s time to invest in branding:
When you are clear on the ins-and-outs of your business. That isn’t your designer’s job. A true brand experience is rooted in strategy, so without knowing the bare minimum – what it is you’re doing, what your goals and mission are; the purpose behind your business – we can’t build your brand from solid foundations.
You’re not excited to share your business. Feeling embarrassed to hand out your business card, or share a link to your site on your socials? That’s a big-big sign that you’re ready to invest in branding right there.
Your messaging and story is inconsistent. Confused customers/clients are your worst enemy, get clear on your message and build that strong connection to turn visitors into sales.
You are niching down and need to adjust how your business is seen. Selling everything and anything to the masses? Expert of nothing? I can promise you that is not where you want to position yourself. Get clear on who you are targeting, and shine bright. Go on, make that investment.
Ready to up-level (raise rates, be seen as the expert). You know you’re damn good at what you do, but nobody else see it that way, am I right? A cohesive brand can go a long way here, you have around 3 seconds before your customers have already made a judgement call on your business. Do you really want them to judge you on your DIY hack job? That’s what I thought, time to finally invest in your brand!