Color samples sit on a desk where a woman is working


There’s this joke shared amongst many of us brand identity designers. “What do you get when you combine an attractive logo, an eye-catching brand mark, a distinctive colour palette, and effective brand strategy?” The answer, exceptional brand identity design!” 

OK folks, it’s not really a joke and it’s not really shared amongst us designers, but it really is true. Thaifolk Studio’s strategic brand design packages will elevate you above your competitors, create a lasting impression for your customers and leave you with a business to be truly proud of. 

For jokes about brand identity design, maybe look somewhere else…

Strategic Brand Identity Design

What's Included?

Primary Logo

Website favicon

Visual Moodboard

Brand Strategy

Secondary Logo

Brand Illustration

Business Card Design

Brand Guidelines

Brand Mark

Brand Colour Palette

Social Media Templates

In-Depth Questionnaire

Additional brand collateral such as packaging design, thank you cards and brochure design can be added to your custom package, please contact us for a quote.



Website design, that old chestnut. Without a clean-cut and shimmery platform on the internet, many small businesses – no matter how good their premise and product – sadly tend to fall by the wayside. That’s why hiring a custom WordPress designer who specialises in small business website design, gives your business that extra kick, you know, like a sprinkle of online cayenne pepper. 

We aim to infuse your website with an entire rack of exotic spices: 5 custom pages, SEO optimisation with email marketing and social media integration included. We also ensure your custom WordPress design isn’t too fiery, so your site won’t scare away those with a more sensitive palette. Nevertheless, Thaifolk Studio promises to go beyond the basic salt and pepper!

Woman works at her orange desk with laptop and notebooks

Custom Website Design

What's Included?

5 Page Custom Design

On Brand Design

Social Media Integration

Mobile Responsive Design

Email Marketing Integration

Pre-Build Questionnaire

How-To Handover Call

E-Commerce Shop (if required)

Custom 404 Error Page

SEO Optimisation

Interactive Wireframe

Simple Links Page


01. Discover

The process begins with our favourite part – meeting you! Whether it’s chatting over a latte at a local coffee shop, a cheeky Zoom or a modest phone call, we start with a creative ‘brand-storm’. During this session, we will listen to your dreams, walk you through the process, how you want to represent your business to the world, and eventually decide if we’re a good fit, like peas in the creative pod.

After our surely perfect meeting, you’ll be invited to our client management system then we’ll send you instructions for the first task of our journey – homework. Don’t worry, we won’t be cruel; there’s no algebra or essay writing. When complete, we get to work with our research. We’ll outline your unique project direction with a visual mood board. The first step to a crafting a brand you can be proud of.

Woman sits at orange desk and gazes out the window
A laptop sits on a desk with design color books

When the discovery phase is complete, we finalise the  brand strategy PDF and use this as a reference to get working on your brand’s concept development.

Multiple concepts later, we pick the BEST, then show you the concept via an in-depth presentation – that means your own unique logo, secondary logo, colour palette, brand mark, illustration and more. Of course, that includes two revisions to make sure you’re super happy too.

While we put together the rest of your package based on the brand material you liked the most, you will submit your website content before the design kicks off. But before we can delve in, I’ll make you a website blueprint so you can make any changes, if you so desire.


Now folks, the moment you’ve been waiting for. Our project is nearing its end, so it’s time to pick a launch date. That way you can prepare a launch strategy and build excitement for the waves of clients that will soon flood in, no doubt.

We’ll send your new design files in a super organised folder complete with a brand standards manual that clearly articulates how to best implement your unique, exciting, and elevated new branding. That way your brand identity and website will be clear, effective and attract your ideal clients like hungry ducks to the most generous of bakeries.

The strategies will also serve as your guiding light for years to come as your brand blooms and blossoms!

A woman rests her legs on an orange desk with her laptop

Online Client Portal

That’s right, your life (+ ours) just got a whole lot easier.

Macbook open on a desk displaying an online client portal

Our online client portal makes it easy to upload your website content, manage your emails + keep track of invoices. Once you’ve booked with us, we will email you your password and you’ll be able to:


No, we don’t. Branding truly is more than just a logo. We want the best for our clients and therefore, we choose to offer a complete identity package only. 

We accept various payment options depending on what works best for you.

Standard payment structure is 30% deposit to secure your start date,  30% paid on an agreed date during the project with the remaining at the end of the project, before the final files are delivered.

Payment plans are available. Please contact us to discuss.

As an estimate, Branding takes 4-5 weeks. Branding + Website design takes 8-12 weeks.

Clients must have all of their website content ready before the start of the project.

Although we have experience on many platforms, we offer our web design services on WordPress (.org), Showit and Shopify. We feel that these are the most versatile platforms and allow us to use custom code to create unqiue sites for our clients. They are also competitively priced and easy to navigate for our clients on handover.

All our websites are custom designed so they are unique to you and your business. However,  stay tuned because we are working on something new and exciting for those who aren’t quite ready for the investment that comes with a custom website.